Gay Haskins Dean of Executive Education at Oxford University's Saïd Business School:
"We had a big challenge. We knew we had the germ of an idea for a great and innovative joint venture executive education programme between two of Europe's leading business schools - HEC Paris and Oxford University's Saïd Business School. What we were missing was a clear articulation of the programme's unique positioning and benefits to potential delegates. We invited Kirkbright to help us find the way. They started by interviewed all the parties on both sides of The Channel who had contributed to the original idea. From a huge mass of information they successfully crafted a mutually agreeable solution which led to a compelling strategy and marketing plan. We were delighted with the results from their structured, facilitative and collaborative approach."
